Saturday, September 12, 2015

The Thank You Cup at the Food&Lifestyle Organic Cafe in Malmö!

The best compliment a designer can get is to see her design being used with love!
I spotted The Thank you cup  that I have designed for Duni being used in a wonderful cafe in Malmö called the Food&Lifestyle Organic Cafe at Davidshall !

As you already know, The Thank You cup, is an ode' to all of YOU....the customer, who time and again chooses green!
You make that choice every time given an this cup celebrates YOU!

Check out some pics from the cafe…next you want to have a coffee…you just know where to head ;)

* All pics are copyright the food&lifestyle ecological cafe

Thursday, August 13, 2015

Building your brand - Part I

Building a business, is a lot of work now that I have my own web shop, I understand the nuances quite well or I am trying to at least
I would be sharing my experiences in a series of posts, this being one of the first.

I am in the first leg of building something that is important to me and have a few words of wisdom to share.
A good idea is the key. An idea to sell something that is yours, something that you can build on orelse it would be called 'trading' and not building your own brand. A good idea steers you to make plans and build them. You can work a bit independently in the beginning as its your idea and you can build on it the best possible way

The next most important thing for me was also the choice of the right ingredients to make the product. A good product in good quality is always welcome in the market.

For example, in my case I was sure that I wanted to make 100% cotton cushion covers,

Cotton is grown in India and is a 100% natural fibre. It is grown on the deccan plateau in the south of India which is rich in black soil, the kind of soil that cotton needs to grow in.

Cotton yarn thistles
Cotton was originally spun by hand on hand looms but due to the rising demand now its spun on machine powered looms. The result is the same, beautiful, soft, natural cotton fabric which is the base material for all the cushion covers in my shop,

Cotton Yarn

Working in the machine looms factory getting fabric made

Part II of my post is about taking the ingredients and the key idea to a manufacturer who shares your values..look out for the next post soon. I better run and get some newsletters organized for your shop. If you would like to join our mailing list, please visit our webshop

Monday, August 10, 2015

Simi Design Web Shop - Launched!

Simi Design webshop is launched!!..yess!  I am screaming from the roof tops, literally. It took me three years; I even made a baby meantime; but its on now.
Take a look here and let me know what you think ?
There are some super vibrant Indian cushion covers and some colorful Indian posters designed by a woman very Indian at heart :)

Cycle Rickshaw

Cycle Rickshaw Pillow

The Great Indian Truck

Great Indian Truck Pillow

Thursday, August 6, 2015

My first foray into Professional Photography

Hello lovely people! Hope the summer has been treating you well. We have been fairly busy. Was away to Amsterdam and then a little shot break with the circus to Legoland in Denmark. All in all, its been fun. But this is not what this post is about..its about photography.
I bought my Canon EOS DSLR as a present for my dear my husband on his 40th and since then I have been using it to the hilt. Its just amazing hearing the sound of the shutter, click , click…and also the amazing pictures of family and friends.
Recently I started to use the camera to take some landscape pictures and I realized I really enjoyed Nature Photography. The result, 6 of my photographs have been selected by Minted US and are now on sale through my store front with them..

Take a look at the SimiDesign store for minted here

Whitewash Santorini

Green Palms

Ivory Blossoms

Mediterranean Greece

Como Lake

Friday, June 26, 2015

Flavour of the year

Food books, cookery shows, food festivals, food magazines….they are the new 'trendsetters'. Since the past few years, we have finally realized how important it is to take it slow, to breathe, to relive old memories, making the food a star trend. To eat is no longer to gobble away food in 30 minutes, to eat is to relive memories, to taste, to smell, to see and to enjoy....enjoy life's fleeting moments with family and friends.
I chanced across this wonderful magazine called Chickpea.
What a visual feast this magazine is. Its a free food magazine scribbled with a wonderful warm font and the food pictures are to die for! I'm off to the farmers market….

*All images are copyright chickpea

Wednesday, June 10, 2015

Herbs in my garden for Minted

Inspired by herbs thyme, lavender, dill, parsley I made this fabric 'Herbs in my garden' for Minted. Now 4 months and 10 sales later I know its being very appreciated. Would love to know how everyone is using it. I would love to use this fabric for cushions on my garden furniture.

Monday, May 18, 2015

The making of Shiva I and II

Since childhood, Shiva has always intrigued me. Shiva has a mysticism that just cannot be unravelled. Be it his third eye on his forehead or the snake Vasuki around his neck; the adorning crescent moon in his hair or the holy river Ganga flowing from his matted hair; the trishula as his weapon or the damaru as his musical instrument. 
But the most powerful of all images for me is 'Shiva the dancer' also called Nataraja. They say in hindu mythology, that when evil becomes so strong and takes hold of the universe then Nataraja dances to destroy the universe, urging Lord Brahma, the creator, to create a new universe…enthralling!
I have been trying to demystify Shiva in sketches….

Shiva series available in my Society Store now..

Shiva I

Shiva II

Wednesday, April 15, 2015

Won the Red Dot Product Design 2015 and the Golden A design award for Pebble Bagasse!

Its an amazing feeling when someone recognizes your work and likes what you do.  
''You like my work, reallyyy?…you do?'' 

But its whole path to self-discovery when the appreciation comes just not in words but in the most recognized and respected product design award!  
Its a first for me and I am over the moon..I won the the Red Dot design Award 2015 and the Golden A design Award 2015 for my product - Pebble Bagasse plate and bowl designed for Duni

I can't believe it that Im sharing the space with design idols whom I have admired from companies like   Volvo XC90, Sennheiser, Kia motors, Blackberry Passport,Intra Mölntorp AB Design…

My interview about Pebble Bagasse you can read here

Pebble Bagasse for Duni AB

Pebble Bagasse for Duni AB

Pebble bagasse designed by Simi Gauba for Duni

Friday, March 20, 2015

Yuken Teruya's Paper Trees

Recently I came across the work of a japanese artist called Yuken Teruya, The Paper Trees.  Yuken uses old newspapers, toilet rolls to make these beautiful paper trees that are works of art. He recently
made a commission piece for The New York Times Magazine article 'The Green Economy'

Commisson Piece for The New York Times - The Green Economy

Corner Forest - Yuken Teruya

Corner Forest - Yuken Teruya

Like he rightly puts it --It seems as though the paper comes to life!

Have a wonderful weekend my dear friends xx

Tuesday, March 3, 2015

Your closest ICA store in Sweden has Simi designs!

My collection of Napkins and Plates that I conceptualized and designed for YR 2015 sortiment of Duni is finally in stores and man, am I proud and happy!
Drop in to your closest ICA store and take a look…
(not all designs are from me in the store, below I have images of the designs that are from me)

Its been so much fun making these collections and could not have been possible without the team effort of my wonderful colleague - Jennie Johnson, (she's a gem!)

The Pebble Bagasse is a collection of Bowls and Plates made in eco friendly material called Bagasse. Pebble bagasse is inspired by the organic shape of the humble pebble
The design has been nominated for the A design award and Red Dot ! (fingers crossed)

Take a look at the entire YR2015 collection I designed for Duni here on youtube.

City Beach Collection

Tropical Summer

Shining Brights and Uncovered


Back to Nature

Pebble Bagasse Plates

Pebble Bagasse Bowls

Hero Cup

Wednesday, January 21, 2015

Simi Gauba in Print and Pattern Geometrics

I'm so excited to be a part of Print and Pattern Geometrics! Page no. 258!
It was only yesterday that I had bought my copy of Print and Pattern II and saw the names like Carolyn Gavin, Caroline Gardner and Rachael Taylor - the moguls of surface pattern design and today I'm in it too (wish there was a more modest way of saying this)

If your dreams don't scare you, then they are not big enough!

Friday, January 2, 2015

Amanda Notebook and Planner 2015 by Simi Design

Its been a wonderful 2015 already with my Amanda planner and Notebook at Minted being ordered as notebooks and planners.
Thank you for all the orders, please do share a pic of you using it!